Entry: 300,000 Units Of C-Class Brought By Mercedes Benz Jun 3, 2008



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The new Mercedes-Benz C-Class is set to continue the success story of the forerunner model in the year since its market launch. More than 300,000 customers have acquired either a sedan or station wagon option of the latest model since its official world premiere back on March 31, 2007.

According to The Auto Channel, German customers are also very eager about the innovative C-Class. According to Germany’s Federal Motor Transport Authority The model was once again the best-selling vehicle in the mid-range division last April. The most significant market for the C-Class is Germany which accountable for the company’s 25 percent of overall sales, followed by the U.S., UK, Italy, and South Africa. A sum of 290,000 C-Class sedans from the 204 Series has been internationally distributed from the time when the market launch in the spring of 2007.

“The sedan got off to an excellent start, and since its premiere at dealerships at the end of last year, the new C-Class station wagon has also been enjoying high popularity. Both models, in fact, have posted growth rates of 70 percent on the corresponding periods from the prior year since their respective launches. As a result, the new C-Class has been the worldwide leader in its market segment since the beginning of 2008,” explains Dr. Klaus Maier, Executive Vice President Sales and Marketing Mercedes-Benz Cars.

“In the first year of sales, one out of every two C-Class customers in Germany chose the Avantgarde line and in other core markets the share of total sales sometimes is even. The response of our customers to the sporty design of the C-Class Avantgarde even exceeded our expectations. This new product strategy makes the vehicle very attractive to the most diverse customers within the heterogeneous C-Class customer base, and it also enables us to win over new customers to the Mercedes-Benz brand higher,” added Maier.

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